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Support New Pet Owners with the Knose Breeder Partner Program

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Written by Roy Dunn

Dog and cat breeders put in the hard work to give every puppy and kitten the best start. When it’s time for them to go to their new homes, the Knose Breeder Partner Program helps you extend that care, giving new owners added peace of mind. 

It’s one less thing for new owners to worry about. And if they keep the cover going, you get a small bonus as thanks.

Get to Know the Knose Breeder Partner Program

Every dog and cat breeder wants their litters to be well cared for, after they leave. They’ve got the perfect new family, and all that’s missing is a little safety net for their big adventure.

Give your puppies or kittens the best start as they head to their new homes. Knose’s Breeder  Program provides breeders with pet insurance cover that gives early protection for the breeders and new owners with peace of mind in those all-important first weeks.

It’s completely free and comes with the following perks:
✅ Gives each new owner an up to 30-day complimentary pet insurance policy. If they accept the transfer of the policy, they’ll get a second month free.
✅ Allows you to use an easy online portal to register pets and manage policies.
✅ Gives you a referral fee on any policy that continues after the complimentary period during the lifetime of the policy.

Waiting periods or exclusion period waived for vet-checked pets

New homes mean new environments, routines, and risks. Even the healthiest Labrador or Maine Coon can get into mischief in their first few weeks. 

At Knose, we understand. That’s why we’ve waived the standard waiting periods for illness and injury for our Breeder Partners. This applies if the pet had a vet check within the 4 weeks before the policy begins. No need to wait for the standard 14 days for illness or 1 day for injury cover (except for Specified Conditions).

This means insurance is active from day one. No waiting periods or exclusion periods, just added reassurance for you and new owners.

Note: Waiting periods still apply for certain listed conditions known as Specified Conditions. Please see the Product Disclosure Statement or PDS for more details.

Getting started is simple:
✅ Register as a Breeder Partner via the online form (it’s free).
✅ Add your litters to the Breeder Portal when they’re ready to go to their new homes.
✅ Start each pet’s policy the day before they’re picked up.
✅ Earn a referral fee if they choose to continue their cover.

You don’t have to do it all. There’s a hands-off way to help too. Just display the QR code and your buyers can scan and sign up. It’s an easy way to offer support, and Knose will handle the rest.

New owners can upgrade or change the cover at the time that they accept the transfer of the policy. You don’t have to manage the policy after it is transferred to the new owner.

Try the 6-month prepaid option

Some breeders want to provide even more peace of mind for their clients. With the 6-month prepaid option, Knose covers the first two months, and breeders pre-pay the next four. It’s a generous way to give new owners half a year of cover, at no cost to them.

This is a great option if you want to:

  • Build trust and demonstrate professionalism into your buyer experience
  • Reinforce your reputation as a health-first breeder
  • Make sure there is a sufficient cover when pets head to their new homes

If a buyer continues their policy beyond the free period (or the prepaid period), you’ll earn a 5% referral fee on the base premium, paid quarterly. There’s no need to invoice or chase payments – just provide your account details and Knose takes care of it.

You don’t have to be running a large-scale kennel or cattery to join. Many small breeders have found this program helpful in building a more professional and supportive buyer experience.

The Knose Breeder Program is for dog and cat breeders who:
✅ Want to offer extra support to new owners
✅ Prefer a simple, stress-free insurance handover
✅ Prioritise health and care that continues beyond the sale

About the policy: Coverage you can recommend with confidence

Caring for a new pet already takes a lot, so Knose keeps insurance simple, clear and easy to understand, with no confusing terms or hidden catches. Here’s why breeders trust Knose:

No Sub-limits

Knose doesn’t put strict caps on certain conditions like ear infections or cruciate ligament issues. Your buyers can use their full annual limit if it’s needed.

Flexible Cover Options

Pet owners can choose the annual limit that suits them best. With a choice of annual limits (up to $25,000) and reimbursement rates or benefit percentages (70%, 80%, or 90%).

Simple Excess Choices

Fixed annual excess options make things easy to plan for, without any confusing per-claim charges.

Lifetime Cover

Once a pet is insured with Knose, they can stay covered for the lifetime of the pet with Knose, even if they develop  chronic conditions, as long as the policy stays active.

Friendly Local Support

Help is just a call away, with an Aussie-based team that understands the needs of breeders and pet owners.

Don’t worry! There’s no cost to you or your buyers for the initial 30-day policy, and no legal or financial responsibility on your end. Knose takes care of all claims and payments. 

If something happens during the free period, claims can still be made. Just make sure the puppy or kitten has a vet check within four weeks before the policy starts.

Every pet deserves a great start

Responsible breeders know the handover doesn’t end when the pet leaves. The Knose Breeder Program supports that next step, helping dog and cat breeders with added protection and confidence to new owners.

A small step but a big comfort for your litters and their new families.

Questions?
Email:
breeders@knose.com.au
Or call: 02 4406 8002

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