Sofia Formisano - Author

About Sofia Formisano

With a heart for animals and a mind for strategy, Sofia Francheska Insua is the creative force behind Knose’s content. Her mission? To help pet parents feel confident, supported, and empowered.

Chief Content Curator

“Great content doesn’t just inform—it comforts, empowers, and connects. For me, it’s about giving pet parents the clarity they need and the compassion they deserve.” – Sofia Formisano

Strong digital roots

Before joining Knose, Sofia honed her digital chops as an SEO Specialist at Australia’s first 100% carbon-neutral shipping service. She later stepped into a Brand Manager role in the health tech space, where she led bold campaigns that brought innovation to life in fresh, human ways.

But while strategy and storytelling are second nature to her, her heart has always belonged to animals. Joining Knose was a match made in dog heaven!

A purpose-driven path

A long-time PETA volunteer, Sofia spent pre-COVID weekends joining veterinary missions—providing care to both beloved pets and strays in need. Growing up, she was rarely without a furry (or feathery) companion by her side—dogs, cats, even chickens were part of the family.

Today, it’s her adopted senior dog who fuels her creative spark and deepens her dedication to animal wellness. Every article she curates is a small tribute to the animals who shape our lives.

Beyond the desk

When she’s not deep in editorial calendars or crafting the next content series, you’ll probably find Sofia in a cafe with her beloved senior dog or traveling the world. An advocate for conscious living and curious conversations, she brings the same sense of curiosity and warmth to her work that she does to life.


More from Sofia Formisano

The Ekka 2025: A Week of Pink, Pets and Fun in Brisbane, Australia
10 September 2025

The Ekka 2025: A Week of Pink, Pets and Fun in Brisbane, Australia

Every August, Queenslanders flock to the Royal Queensland Show, affectionately known across Australia as the Ekka (short for “Exhibition,” because...

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A Day for Dogs, A Win for the Dog Community
6 September 2025

A Day for Dogs, A Win for the Dog Community

It was all paws on deck at Dogs in the Park NSW Festival, held on 16 June at Castle Hill...

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Top 5 favourite cats in Australia (and the health issues every cat-owner should know)
12 August 2025

Top 5 favourite cats in Australia (and the health issues every cat-owner should know)

Here at Knose, we’ve seen all kinds of cats walk (or strut) through our care. The fluffy, the feisty, and...

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Top 10 most popular dog breeds and their health
12 August 2025

Top 10 most popular dog breeds and their health

Many of Australia’s most popular dog breeds are also known for common illnesses and breed-specific conditions. Vet bills rack up...

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A brown dog is holding a brown envelope in its mouth.

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