About Sofia Insua

Chief Content Curator

“Great content doesn’t just inform—it comforts, empowers, and connects. For me, it’s about giving pet parents the clarity they need and the compassion they deserve.” – Sofia 

Strong digital roots

Before joining Knose, Sofia honed her digital chops as an SEO Specialist at Australia’s first 100% carbon-neutral shipping service. She later stepped into a Brand Manager role in the health tech space, where she led bold campaigns that brought innovation to life in fresh, human ways.

But while strategy and storytelling are second nature to her, her heart has always belonged to animals. Joining Knose was a match made in dog heaven!

A purpose-driven path

A long-time PETA volunteer, Sofia spent pre-COVID weekends joining veterinary missions—providing care to both beloved pets and strays in need. Growing up, she was rarely without a furry (or feathery) companion by her side—dogs, cats, even chickens were part of the family.

Today, it’s her adopted senior dog who fuels her creative spark and deepens her dedication to animal wellness. Every article she curates is a small tribute to the animals who shape our lives.

Beyond the desk

When she’s not deep in editorial calendars or crafting the next content series, you’ll probably find Sofia in a cafe with her beloved senior dog or traveling the world. An advocate for conscious living and curious conversations, she brings the same sense of curiosity and warmth to her work that she does to life.