Veterinary care in Australia is becoming more expensive—and more essential—than ever before.
As the cost of vet services continues to rise, pet owners are increasingly relying on pet insurance providers to help cover the cost of accidents and illnesses.
But the risks to a pet’s life aren’t limited to accidents, illnesses, and injuries—they can also arise from everyday situations.
In 2025, Australian pet owners are making more informed and proactive decisions about their pets’ health. With pets viewed as family members, many are investing not only in treatment but also in prevention.
This includes lifestyle changes like pet-proofing homes, careful socialisation, improved training methods, and a growing emphasis on preventive veterinary care.
As the saying goes, prevention is better than cure—and having access to a Pet Wellness Plan makes all the difference. It helps you stay on top of your pet’s health with less stress and more confidence.
More vet clinics in Australia are offering these plans as it continues to be a game-changer for proactive pet care.
What is a Pet Wellness Plan?
A Pet Wellness Plan (also called a Routine Care Plan) is a proactive health program designed to help pet owners manage the day-to-day wellbeing of their pets.
Unlike pet insurance, which covers unexpected accidents or illnesses, a care plan focuses on preventative treatments and routine health needs.
And with a Knose Pet Care Plan, it’s like putting your pet’s essentials on autopilot: Delivered to your door, budgeted monthly, and tailored for their needs.
They’re designed in collaboration with vets to keep your pet healthy and protected throughout the year.
What are the benefits of a Pet Wellness Plan?
A Pet Wellness Plan is more than just a checklist of pet routine care services—it’s a proactive approach to keeping pets healthy while supporting pet owners and veterinary teams. Here’s how a wellness plan benefits everyone involved:
1. Covers essential preventative care
A standard Pet Wellness Plan typically includes:
- Vaccinations
- Parasite prevention (fleas, ticks, and worms)
- Regular vet check-ups
These routine services play a critical role in early detection and prevention. Many illnesses start with subtle or no symptoms, and missing early intervention can lead to serious complications. Wellness plans ensure these visits don’t fall through the cracks.
2. Encourages proactive, ongoing pet care
Busy schedules can make it easy to overlook subtle changes in your pet’s health.
A wellness plan builds routine check-ups into your calendar, helping identify risks early—before they develop into illnesses. It empowers pet owners to stay on top of their pet’s health with expert guidance every step of the way.
3. Improves your pet’s vet experience
Pets don’t fear the vet itself—they fear the pain or discomfort they associate with past visits. When vet trips only happen during emergencies, pets learn to associate the clinic with stress.
Routine, positive visits help pets build comfort and familiarity with the vet environment, reducing anxiety and behavioural issues like aggression or fear. Over time, it also builds trust between your vet and your pet, allowing for better care decisions and easier consultations.
4. Supports smarter financial planning
Waiting until illness strikes can be financially draining. While pet insurance like Knose helps cover the costs of accidents and unexpected illnesses, prevention is always more affordable than treatment.
A comprehensive Knose Pet Care Plan helps pet owners budget for routine visits, giving them a dedicated vet allowance to offset costs without surprise expenses: no hidden sub-limits!
It encourages consistent care while offering peace of mind, even when you’re away or your pet is out exploring.
Pet wellness is all about having a system in place that lets your pets live their best life
The smart choice for your pet’s health
When it comes to protecting your pet, having both a Pet Insurance Plan and a Pet Care Plan isn’t just a bonus—it’s the gold standard in pet health coverage.
Think of it this way: pet insurance is there to catch the unexpected, while a pet care (or wellness) plan helps you prevent issues from arising in the first place.
Together, they form a powerful partnership—giving your furry friend the best chance at a long, healthy, and happy life.
At Knose, we’ve designed both plans to work in perfect harmony. Here’s how they complement each other:
| Knose Inclusions | Pet care plan | Pet insurance |
| Full vaccinations | ✅ | ❌ |
| Annual health checks | ✅ | ❌ |
| Dental check-ups | ✅ | ❌ |
| Parasite prevention | ✅ | ❌ |
| Vet costs of pet injuries | ❌ | ✅ |
| Vet costs of pet illness treatments | ❌ | ✅ |
| Peace of mind | ✅ | ✅ |
| No hidden costs | ✅ | ✅ |
| Pet health hotline | ✅ | ✅ |
Most providers offer either one or the other—but Knose gives you both, each customisable and built to work together. While the Pet Care Plan handles routine health needs and prevention, the Insurance Plan ensures you’re financially covered for the big, unexpected moments.
The result? A complete care system that covers your pet from nose to tail—every single day.
💡 Tip: Having both plans in place can actually be more cost-effective in the long run, particularly for breeds with known health risks or senior pets who require regular vet visits.
Start today by selecting the plan that works for you and your furry friend!
