If you’ve come across the Knose Breeder Partner Badge on a breeder’s website, social media profile, or puppy pack, you may be wondering—what exactly does it represent?
Let’s break it down.
The Knose Breeder Partner Program
It signifies that the breeder is an active participant in the Knose Breeder Program—a program designed to help offer complimentary insurance cover to new pet owners during those early, high-risk weeks after bringing home a puppy or kitten.
Breeders who display this badge are part of a growing community of responsible professionals who:
- Want to ensure pets go home with a safety net in place
- Understand the risks associated with early pet development
- Chose to participate in this program for Knose to offer 30 days of complimentary insurance (with the option for new owners to accept the transfer of the policy to themselves)
This badge is not intended to suggest that a breeder is offering or selling insurance—it simply reflects that they’ve chosen to partner with Knose in support of pet wellbeing.
What It Means to be a Knose Breeder Partner
A breeder showing this badge has taken the time to:
- Register with the Knose Breeder Portal
- Add each puppy or kitten to the system before they go home
- Take up complimentary cover with Knose to help with unexpected injuries or illness during the transition
- Stay up to date with program guidelines, including not giving product advice (such as selling or recommending a pet insurance product), which is strictly regulated in Australia
In short, the badge signals that this breeder is committed to providing early-stage pet health during the transition period from the breeder to the new pet parents.
Trusted by Australian breeders
Real testimonials from those who know best—the pet owners themselves.
Rated 4.7 on ProductReview and
4.6 on Google Reviews as of July 2025
Fantastic service!
Knose have been beyond fantastic to work with since signing up to their Breeder Partner program! My puppy owners are thrilled knowing their babies are covered and I am happy knowing their insurance is worth their money! Holly has been particularly helpful with any question or enquiry I have, even giving up her evening time to talk to another breeder through the program!
What It Doesn’t Mean
It’s important to be clear. The Knose Breeder Partner Badge does not mean that:
- The breeder is selling or recommending a specific insurance product
- The badge is an endorsement of the breeder by Knose
However, the breeder receives a financial benefit if you decide to transfer the policy to you to continue with the policy after the 30 day complimentary period).
Why This Matters for You as a Pet Owner
The early weeks in a new home are a critical time for pets. Puppies and kittens are curious, playful, and not always cautious—which means unexpected vet visits are more common than you might expect.
Seeing this badge means the breeder has already arranged some level of early protection for the pets, giving you:
- You can get peace of mind from day one
- A seamless transfer process if you choose to continue coverage
- Support from a team that genuinely wants pets to thrive in their new homes
The Knose Breeder Partner Badge is a small icon with a big message from a breeder:
“We care enough to get you started on the right paw.”
